Social media has been used to stay in touch with your friends or relatives, to share information about something you’re interested in or even promote or market your company’s product or services. That was before. Social media’s usage has been increasing and now it’s being used to help companies choose who to hire and who’s not.
According to the article 45% of Employers Now Screen Social Media Profiles by Jennifer Van Grove, a writer in Mashable: The Social Media Guide, a research was held to see if a lot of HR professionals are really using social media sites to examine job applicants. Basically what they do is to view their applicants’ social media profiles probably from Facebook, Twitter, Myspace and even LinkedIn, and observe how they behave online. Most likely they base it on their blog posts, activities they do there and even their photos. In this way, it will help them decide if that job candidate is fitting for their company.
Looking at their social media profiles is just one way to better know their candidates and companies should not just rely on that. But, we also can’t deny the fact that it can be an accurate source since people are more natural when they do their social media activities online. Job hunters should be aware of this as well. There’s even an article by Boris Epstein, also a writer in Mashable, which lists ways on how job seekers can pass the social media recruitment test.
Selecting who to employ by using social media proves that social media now has a lot of advantages. I believe that in the future, it will grow bigger and bigger and we should know how to handle it and use it in the right way.
In this case, social media has been an aid, but as I have said earlier, companies should not rely only on social media, for you’ll just know how this job applicant works when you experienced working with them already.
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